Welcome to a Brand New Awakening
Every morning, we wake up, and go on about our daily routine - Never pausing to look at the garbage strewn about the streets - Denying the existence of the potholes that we drive over - Never thinking twice about paying bureaucrats a bribe to get our work done - And never making the effort to vote, even if it just happens once every few years.
The problem is not the lack of solutions to these the issues, the real problem is our inertia and blatant apathy to these issues…..#nextpage#
the real problem is the lack of initiative on our part to make a change…..
The real problem is the lack of an awakening within each one of us….
While normal tea is just about waking you up Tata Tea is about creating an awakening.
Tata Tea is not just about waking up, but about an individual and collective awakening in each one of us, exhorting us to act against apathy and mediocrity in the environment around us.#nextpage#
And as the market leader within the tea category, Tata Tea believes that it has a social responsibility to create awareness about the problems that our country faces, and to initiate positive action to help society break free from apathy.
And thus, the Jaago Re campaign was born, which communicates the message that merely waking up is not enough; we need to awaken to all the problems facing us, and to help bring about a positive change. Towards this we have collaborated with the Jaago India foundation to create awakening and empowerment.
Har subah sirf utho mat. Jaago Re! |