Jaago India is an independent trust run by well regarded individuals in the social, political and economic arena.  We will create a forum for like-minded people to work together for Sarvodaya - upliftment for all; and work with other NGO’s to create awareness and empower people for action. 
 
We intend to create an an online community for the awakening and empowerment of the youth.  The community will be the primary vehicle to highlight social issues of relevance and importance, create a place for getting information and education on these issues, and lastly, a learning on how to take requisite and appropriate action.  It will also be a community for citizens to share information, debate on issues, support and motivate each other through forums, discussion groups, and chats.

To create an Awakening amongst the youth and empower them to work towards the Concept of Sarvodaya – Upliftment of All

The Jaago India Advisory panel will be the driving force behind the foundation and will act as the strategic brains behind the foundation.  The Advisory Panel consists of accomplished and eminent citizens of the nation from various fields.

The advisory panel members are:
Sheetal V Talwar, Co-Founder & CEO WSG Pictures
Bhavna Talwar, Film Director
Santosh Datta, Retired Chief Commisioner, Income Tax
Subhinder Singh Prem, MD Reebok India
Sanjeev Bikhchandani, Founder CEO InfoEdge (Naukri.com)
Sunil Godhwani, CEO & MD, Religare Enterprises Ltd.
Muralidhara Kadaba, President & Chief Executive, Financial & Travel Services, Reliance Retail Ltd.

Launched in 1985, Tata Tea created the polypack revolution in tea in this country. Over the years the brand has built on its success, reaching double digit growths over the last several years, in a market which is the world’s largest tea market and grows at about 3-4% every year !!

Beginning with a single brand, Tata Tea has now evolved into 4 variants:

1. Tata Tea Premium, which is the flagship brand commanding a 10.4% market share across India. It is also the single largest tea brand in the country#nextpage#
2. Tata Tea Gold, a unique blend of CTC tea with 15% long leaf, has been a true brand innovation within the Tata Tea stable, and is one of the only successful launches in the tea market over the past decade.

3. Tata Tea Agni, the rising phoenix of the economy segment, has demonstrated gravity defying growth and success in the last 12 months post migration into the Tata Tea brand stable.

4. Tata Tea Life, tea with the addition of natural flavours like Tulsi, Brahmi, Cardamom, Ginger and Mint, is the newest addition to the Tata Tea range, and is positioned on the health and wellness platform.#nextpage#

Indias largest volume tea company is about to unfold a new chapter in its growth with the innovative positioning and presentation of its largest tea brand-Tata Tea.

The new campaign Har subah sirf utho mat.Jaago Re! will migrate Tata Tea from being a physically and emotionally revitalizing tea experience to one that will challenge the consumers intellect  to awaken to what is around them. It will motivate people to internalize the tea experience and externalize their social awakening.

Welcome to a Brand New Awakening

Every morning, we wake up, and go on about our daily routine - Never pausing to look at the garbage strewn about the streets - Denying the existence of the potholes that we drive over - Never thinking twice about paying bureaucrats a bribe to get our work done - And never making the effort to vote, even if it just happens once every few years.

The problem is not the lack of solutions to these the issues,
 
the real problem is our inertia and blatant apathy to these issues…..#nextpage#

the real problem is the lack of initiative on our part to make a change…..

The real problem is the lack of an awakening within each one of us….

While normal tea is just about waking you up Tata Tea is about creating an awakening.

Tata Tea is not just about waking up, but about an individual and collective awakening in each one of us, exhorting us to act against apathy and mediocrity in the environment around us.#nextpage#

And as the market leader within the tea category, Tata Tea believes that it has a social responsibility to create awareness about the problems that our country faces, and to initiate positive action to help society break free from apathy.

And thus, the Jaago Re campaign was born, which communicates the message that merely waking up is not enough; we need to awaken to all the problems facing us, and to help bring about a positive change. Towards this we have collaborated with the Jaago India foundation to create awakening and empowerment.

Har subah sirf utho mat. Jaago Re!